A Social Marketing Writing survey found that “62.96% of people perceive blogs with multiple authors to be more credible.”
This is why there are hundreds of thousands of blogs willing to accept guest articles.
The work is far from over after you hit “Publish”. If you move on to the next article after hitting “Publish”, your blog won’t grow.
As soon as you publish a post, you need to make sure it gets in front of the right people. You need to spend more time marketing the post than it took you to write it.