If you run an e-commerce site, you’re always trying to boost your sale. If you can increase your conversion rate, you can boost sales without spending a single penny on extra marketing.
One of the most common marketing advice is, write less, promote more. Just publishing article after article won’t help you. You need to get your content in front of people. One of the easiest ways to get your content in front of more people is to repurpose your content for various platforms.
You may think that you are already getting decent amount traffic, so you don’t have to worry about repurposing content. But if you aren’t repurposing content, you aren’t fulfilling your content marketing potential. There are other websites where your ideal visitors hang out and you can reach them without creating content from scratch.
Many of us don’t like the idea of developing our personal brand. We think we have to sell our soul to get a few more clicks or sales. But developing a personal brand doesn’t have to be like that.
You can create a personal brand that will be an accurate representation of your life. You can take whatever makes you special and project it in your brand. Take Elon Musk, Richard Branson or Bill Gates. Their brands are closely tied to their personal reputation.
In the last couple of years, podcasts have become a mainstream media format. Six out of 10 people know what a podcast is. 40% of the American population – 115 million people – have listened to at least one. 67 million are monthly consumers.
What’s more, 63% of listeners made a purchase based on something the host recommended. So it makes no sense for marketers not to give it a try.