Your website’s bounce rate is the number of people who land on a page and leave without clicking on anything else.
There is a difference between bounce rate and exit rate. Bounce rate measures the percentage of people who leave your website after visiting only one page.
Exit rate is the percentage of people who leave your website from a certain page. They may have left after reading couple other pages. That page may have been the last in a chain of visits. So a high exit rate isn’t as troubling as high bounce rate.