Your deadline is looming but you’ve no idea what to write about. You’ve run out of ideas. You’ve written everything interesting there is to write about your niche. But since your deadline is fast approaching, what can you do?
You need to step back and maybe strategize. Here’s how you can come up with fresh and unique content ideas all the time.
1. Pick topics that people are sharing
Sign up on Buzzsumo and open it’s Content Research tool. Now, in the search bar, type in your blog keywords and click Search. You’ll instantly see the most shared posts on that topic. You’ll also see how many time those posts were shared in different social media platforms.
Now, check which article you can make better. To improve a post, make it longer, include more information. You can also take an out of date piece of content and update it. If you can’t do either, see if you can better design your post. People like visually stunning content & they get shared a lot.
Using Buzzsumo, you can also see who shared a post. When you write an improved version of the post for your blog, make a list of the people who shared the original post. After publishing your post, reach out to them and share your article.
2. Check top Quora question & answers
Quora is a Q&A site, where users can upvote answers they like. So good answers rise to the top. There are hundreds of thousands of industry-specific questions & answers you can browse.
See what kind of questions people are asking on Quora. Try to answer that on your blog. There are other uses of Quora. Writing a new post? Use the answers on Quora as research. Want feedback on your post? Post it as an answer to a relevant question and see what kind of reactions you get.
3. Recycle articles your visitors loved the first time
Using Google analytics, you can find out which posts your reader likes most. In Google Analytics, go to Behavior > Site Content > All Pages. You’ll see all your most popular posts sorted by the number of Pageviews.
Just because a post is getting a lot of page views, doesn’t mean it’s most loved. So pay attention to Average Time on Page. If visitors are spending lots of time on a page, it means they are interested in the post. Try to write similar articles.
4. Stay on top of industry trends
You’re probably already following leaders of your industry on social media. But only using social media isn’t enough. You’ll frequently miss stuff because of bad timing and too much competition.
So subscribe to top blogs on your industry. You can also use AllTop. You can find top blogs in your industry and the most trending news stories. You can also create a rack of top websites, magazines, and blogs you want to follow.
If you stay on top of industry trends, you’ll have no trouble finding new topics to write about.
5. Read the work of people you disagree with
Most of us don’t read sites we disagree with or block social media users that irks us. But if you regularly read people you disagree with, you’ll sharpen your debating skill and strengthen your own arguments.
Since those writing are part of your story & you disagree with them, you can correct the misconception with your articles. If you correct someone else’s story that you think is false & misleading, it stirs a great conversation. So you’ll get a lot of traffic.
6. Interview experts
Sometimes you don’t have to write a new article from scratch. If you reach out experts on your industry for an in-depth discussion, you will generate enough information to write more than a few posts.
If you have a popular blog, you won’t have trouble finding experts willing to talk to you. You won’t have to pay them anything. Many will talk to you to build their reputation or correcting wrong informations.
If you don’t have a popular blog, reach out to experts for quotes or one/two questions. Reach out to 10/12 experts & compile their answers. Now you have an article in your hand.
7. Check your email outbox
If you are running a blog for some time, chances are people ask you questions. You answer them & go back to work. But what if instead of answering their questions in email, you wrote articles that answered them?
You can also just answer their questions in emal, but save the answer. Every other month, check the answers. If you answered a lot of questions, you can easily repurpose some of the into high-quality posts.
If you sell products, you should also pay close attentions to what people say in their review. You can generate ideas from your customers statements or testimonials.
How do you come up with interesting topic ideas? Let me know in the comments.