Link building is one of the most effective SEO tactics. In this post, I talk about seven ways you can get backlinks for your site.
1. Help reporters
If you want to be on the front page of Google, you need backlinks authority sites. Only getting backlinks from new, low-quality sites won’t help you much. But getting backlinks from sites with high domain authority isn’t as hard as it seems. You can use an excellent free service called Help a Reporter Out (HARO) to get them.
HARO connects journalists that need news to knowledgeable people that want exposure. Though it is hard and takes time, you can use it to get links from huge sites.
To get started, register as a source. You can choose both free and premium plan. Then you’ll see requests that you can contribute to. When you see a request that’s good for you, answer t, e journalists question very briefly.
2. Fix outdated resources
First, you need to find sites in your industry that stopped updating a resource or moved to a new URL or shut down. Then you need to find sites that link to those sites. You can use Ahrefs or similar sites to do this. Just put the outdated URL on the tool and it’ll show all the sites that link to the old URLs.
List all the sites with high domain authority and reach out to them. Tell them they have an outdated link and suggest they can link to your site instead. Read this post to learn how you can send cold emails that elicit a response.
3. Skyscrapper technique
Named by Brian Dean of Backlinko, this technique involves finding a brilliant content on your niche and improving it. If you can’t make the post better, just making it bigger may not work. You need to answer the question that went unanswered in the original post, simplify the instruction that’s hard to follow.
You can use Ahrefs or BuzzSomo to find high-quality posts that are doing well. Once you’ve created a better content, use the same tool to check out the referring domains for the original piece of content. Then contact them and offer them your new and better content.
4. Write testimonials
Small and medium-sized companies love testimonials. They also love to show them off on their website. So if you are using a product you like, write a testimonial. Email it and let the company know they can put it on their website.
To show their visitors the testimonial is genuine, most of the time they will add a link to your site. If someone doesn’t, just ask them to include it.
5. Write guest posts
Though guest posting doesn’t bring much traffic, it can be an effective link building tool. To find guest posting opportunities, using Google, search for:
“your niche” + guest post
“your niche” + guest author
“your niche” + write for us
You can also find guest posting opportunity on Twitter. You can use the same keyword you used in Google search on Twitter’s search option.
You can also find great guest blog spot by checking where your competitors are writing. For example, if you want to find out where Darren Rowse or ProBlogger writes, on Google, search for:
“Darren Rowse” + “guest post” -problogger.com
The minus sign in front of the domain name makes sure Google exclude results from Darren’s own site.
Since Darren is a popular blogger, you may see a lot of results where people mention his name in guest posting. So to narrow down the result a bit, search:
“Darren Rowse” inurl:author -problogger.com
6. Create a scholarship
If you are willing to spend money, this is a great opportunity. On your site create a page that describes the scholarship and how people can apply. Then find university sites that link to scholarship. On Google, search:
When you find a scholarship page that seems like a good fit, send them an email. Tell them you have a scholarship, describe the list of requirements to receive it, and ask them to add your page on their scholarship page.
7. Contact resource page owners
If you do it well, you can get lots of links from resource pages. Resource pages are just posts that contain a lot of links to various resources on a subject.
After you publish a post, find resource pages that contain links to that subject. For example, say you published a post on SEO. Now using Google, search:
‘helpful resources’ seo
‘useful resources’ seo
You’ll get a lot of results. Now reach out to the owners of those pages and ask them if they’d be kind enough to link to you.
What strategy do you usually use to get backlinks? Let me know in the comment.