LinkedIn now has more than 500 million users. It’s evolved into a thriving social media platforms where networking opportunities are unmatched by any other social media platforms. But LinkedIn isn’t stopping. They are now aiming for a maximum of 3 billion users.
In this post, I will show you how you can use it stay competitive in the thriving B2B world.
1. Create a company page
LinkedIn has more than half a billion user. Most of them reside outside the United States. So there is a huge global audience you can reach using LinkedIn.
To get started, create a company page and fill in all your company info. Once your page is set up and ready to go, you need to create links to your page. So include the links of the page on your website, blog posts & your email signature.
2. Post brilliant contents
In every social media platform, you have to post good, actionable contents. LinkedIn is no exception. So incorporate it into your posting routine. Try to post multiple times a day.
Like other social media platforms, you can post text, image, and video. I suggest you regularly post in all format. You can also share 30-40% of your content and add a link to a full blog post. If people like the first bit, they’ll go to your site to find more of your advice.
LinkedIn is also crowded. So posting just anything won’t do. You’ll be up against 100,000s of new posts published on LinkedIn every week. So try to create original contents that easily stand out from the crowd.
3. Use LinkedIn’s ads
LinkedIn’s ads used to have a bad reputation. But it’s much better now. LinkedIn lets you create usual text ads, sponsored contents and send targeted messages with its messaging system.
LinkedIn also has a fantastic retargeting system. Among other things, you can retarget website visitors, and add email contacts to target with ads.
LinkedIn ads may bear more fruit than ads on other social media platforms because LinkedIn’s audience is all professionals. They are more likely to buy products.
4. Search specific people
Connections are arguably the most important thing in making a sale. If you have one connection in a company, it’s easier to make a sale. LinkedIn knows this. So they make it very easy to search people on LinkedIn.
On the search bar, select People on the left drop-down menu. On the right, you can filter by location, mutual connection, and the company they’re currently working at. If that’s not enough, on the advanced search page, you can utilize more features including languages, past companies, industries, etc.
Once you find the right person, you can also send them a private message with LinkedIn’s in-house messaging system, InMail. But unfortunately, it’s a premium feature.
5. Join groups
Participating in LinkedIn groups is a fabulous way to connect with people in your industry. Since everyone is a professional in LinkedIn, the contents tend to be better than say Facebook groups.
When you go to the LinkedIn groups page, you’ll be greeted by curated highlights. You can also discover new and interesting groups and join them.
6. Start new groups
If you can’t find any groups that suited for you, you can always start your own group. If you manage to make your group popular, you’ll stand out as a leader in your industry.
You can create a new group from the My Groups tab. You’ll just need a title, logo and description for the group. You’ll also need some rules for the group so that it maintains a certain status. If you aren’t sure about rules, check what rules similar groups have.
7. Use InMail
As I’ve already mentioned, InMail is LinkedIn’s in-house mailing system. It’s a premium feature and costs $79 per month. It’s a lot of money, but it’s a feature worth paying for. With it, you can contact anyone on LinkedIn.
InMail is very effective. You can use it create a more personal relationship with your contacts. According to LinkedIn. InMail gets 3x more response rate than traditional email. That’s a huge increase.
InMail also has a pretty good built-in analytics you can use to improve your message.
8. Follow LinkedIn’s official marketing blog
After Microsoft bought LinkedIn, they are trying hard to increase the longevity of the platform. So they are creating tons of resources to make people’s business successful on LinkedIn.
LinkedIn Marketing blog is one example. Here you can find a curated collection of articles that will help you improve your LinkedIn marketing. You’ll learn how you can leverage all of LinkedIn’s feature and get info on any new feature.
What strategy are you using to get the most out of LinkedIn? Let me know in the comments.