Many of us don’t like the idea of developing our personal brand. We think we have to sell our soul to get a few more clicks or sales. But developing a personal brand doesn’t have to be like that.
You can create a personal brand that will be an accurate representation of your life. You can take whatever makes you special and project it in your brand. Take Elon Musk, Richard Branson or Bill Gates. Their brands are closely tied to their personal reputation.