The work is far from over after you hit “Publish”. If you move on to the next article after hitting “Publish”, your blog won’t grow.
As soon as you publish a post, you need to make sure it gets in front of the right people. You need to spend more time marketing the post than it took you to write it.
To help you do that, I have created a list of ten things you should do to promote your post:
Email your subscribers
If you have an email list, email your subscribers about your new post. If you don’t have an email list, create one. Without a doubt, it’s the best way to promote your new post. People on your list already like you and want to read more from you. Once you have a decent amount subscriber, you will get a decent chunk of traffic as soon as you publish a new post.
When you’re emailing your list about your new post, don’t include the whole post in your email. This way, you won’t get any traffic on your site. Your subscriber also won’t share, comment or read your other posts. So introduce the post, include a short excerpt and then link to your blog post using an enticing call-to-action.
Share on Social Media
Now share your posts on social networks you’re active on. Most people share their articles only once. But you need to do it multiple times over the next several weeks.
On Facebook, share the post again next week and next month. On Twitter, share it again after two hours, next day, next week and next month. On other networks, do as you see fit.
Don’t just share the headline and the link. Create multiple snippets from your posts that you can share on social media. It could be quotes or excerpts from your post. It could images, infographics or statistics you’ve included in the post. Create multiple variations of the headline for your post.
Reply to Comments
It’s incredibly hard to get people to comment your post. That’s why you should never ignore a comment. Respond to everyone who posts a comment. If you don’t respond, they may never post again.
If you respond to every comment, your comment count will double. It will make your blog look more active, more authoritative. Higher comment count will also encourage other people to publish their comment. If you get more comment, you will have more unique content in your post. This can increase search traffic.
If you respond to comments, you will establish rapport with your readers. This will make them loyal to you. If you don’t have time or resource to write a thoughtful response, just say “thanks for the comment.”
Contact Others Who Has Linked to SImilar Content
If many high ranking, high-quality site link to your post, Google it think your post is high quality too. As a result, it will rise considerably in Google’s search pages.
To get backlinks, first, find posts similar to the one you’ve just published using Google. Now using Ahrefs or Moz’s OSE, find out who has linked to those posts. Contact them & introduce your new & better post. Ask them to consider adding your post to their post as your post will be more of a help to their visitors.
Not many will reply to you. But if you mail, 200 people and 15 people say yes, that’s a huge success. Read this post to learn how to get better success writing cold emails.
There are many people who create weekly/monthly roundup of the best post on their blog. There are also people who curate the week’s best content on a topic and share it with their email subscribers.
Finding great contents is hard. So curators are always on the lookout for good contents. Contact them when you publish a new post and ask them to consider adding it to their roundup.
To find curators, Search for “intitle:roundup” + [your keyword] on google. You can also find some email curators at Revue.
Reach out to Influencers
Before you write your post, ask some “influencer” – popular blogger in your industry – to give you a quote. If they aren’t too busy, most people love giving quotes. Include those quotes in your post. After you publish your post, reach out to those influencers and tell them you’ve featured their quote in your post. Politely ask them to share the post on social media if they think their follower will like it. If they share it, you’ll likely get a considerable amount of visitor.
You can use Google, Twitter or BuzzSumo to find influencers.
You can also include a link to a influencers post or discuss it in your post and ask them what they think about it. Tell them you are a fan of them and ask them to share it with their followers if they think it will help them.
Share it in Social Media Groups
Join Facebook & LinkedIn groups. Be active there for a week and build a solid reputation. Then when you publish a new post on your blog, share it on those group. Make sure you post links to your content 10% of the time maximum. Other 90% of the time, join in on conversations, comment on other people’s post. If you only share your content, you will annoy other members & moderators and get yourself banned.
At least join 5-10 groups on LinkedIn and Facebook. Make sure all of them are active and has a good amount of members. There are groups where people only spam their content. Don’t join those. You are unlikely to get any visitors from there. Make sure every post on the group has at least a few comments & likes. This way you’ll know it’s an active group.
Share it on Forums
Foruming isn’t as big as it used to be. But still, you can find active forums in most niches. Find them and be active in them. Forum’s rule tends to be stricter than social media groups. So publish at least 50 posts. Engage with the community, respond to threads, vote in polls. This way you’ll build a reputation. If you create an account & just post a link to your blog, you’ll get banned.
Once you publish a new post, head to the forum and write a thorough summary of your blog post. Include a link to your post before or after the post and publish it. If instead of writing a summary, you just share a link to your post, you’ll get reported for spam. So don’t try to trick in any way.
If you get any comment, post a reply. This will bump your post to the top of the forum & more people will see it. It will also make your post look less like a spam.
Also, check out Reddit. It’s not exactly a forum. But works kinda similarly.
Develop a Relation with other Bloggers
If you’re just starting out & struggling to get comments, this one is for you. You’re not the only who’s having this problem. There are other new bloggers who are in the same situation. Why not develop a relationship 5-10 of them and help each other? If you manage to do that, you’ll have 20 posts in every new post.
To find bloggers on your situation, search “top [your niche] blogs”. You’ll find many lists that contain the most popular blog in your niche. Read them. You’ll find some lesser-known blogs the author added just to fill their post.
Visit those lesser known blogs and see if they are active. If it publishes at least one post a month and has little to no comments, you’ve found a perfect match. Make a list of those blogs and comment on the very recent post. After you’ve posted comment 2-3 times, contact them with your offer.
If you’re having trouble finding suitable blogs, check on AllTop. Also, check the comment section of popular blogs in your industry. You will mind many people in your situation.
Create a Google & Twitter Alert
If you’ve written a post on SEO tips, set up a google alert for SEO tips. From now on, you’ll get a daily email summary of any new articles about SEO tips. Go to those post, read them and post a comment. Compliment the author on his/her post, add some relevant discussion and say you’ve written a similar post recently & you think the author will like it.
You can also use Warble to create twitter alert. It will send you a daily email alert on any keyword or hashtag you wish. You can reply to those tweet with a link to your post. But you have to be careful. If you do it too much, you will be suspended for spam. So tweet out normally like you usually do and share your link 10-15 times a day.
Post on Aggregator Sites
There are many niche aggregator sites & niche communities where you can share your posts. Share your articles on those. Here are some of them:
Before you share your post, carefully read all the rules. Be careful not to anger other user and moderators.
Do you do anything else after publishing a post? Let me know in the comments.