Though things move quicker than any other social media platforms, Twitter is one of the best places to increase brand awareness. It’s also arguably the best platform to connect with customers & influencers.
Twitter recently underwent some major changes. So in this post, I’ve taken a look at seven twitter marketing tips that will make an impact.
1. Set up your profile well
When you are creating your account, make sure your handle is short and easy to remember. Don’t use unnecessary numbers and punctuation marks. If your handle is short and easy to remember, you’re more likely to get mentions from other users.
Keep your account name consistent across the internet. If you use different names on different sites, people may feel confused. If the name you use on other sites isn’t available, choose one that’s as close to the original as possible.
You also need to make your profile picture recognizable and memorable. If you are running a company page, use the company logo as profile picture. If it’s a personal account, use a professional headshot. Keep in mind, you can also use the cover image to promote brand awareness.
Your bio can be only 160-words. So you need to use it wisely. When you are writing your bio, tell people exactly who you are/what your brand does. Try to inject your personality into the description. If you have some great accomplishments, include it in the bio. And make sure you’re not writing your bio in a way that’ll put off your target audience.
2. Tweet during peak hours
People aren’t always active on social media. So if you don’t tweet when people are active, you’ll get fewer impressions and see fewer engagements. But it can be a little bit tricky to identify the best time to post on twitter. But fortunately for us, there has been some researches on it.
According to Dan Zarrella’s research, Brands get 17% higher engagements on weekends. So try to post your better contents on Friday, Saturday and Sunday.
But what is the best time to post? According to some studies, it’s between 12 PM and 6 PM. Other suggest it’s between 12 PM and 3 PM. So you need to check what works for your audiences. What works for others may not work for you. Once you’ve locked down the right time, you can use tools like Buffer or Hootsuite to schedule your posts.
3. Add images to your tweets
Adding image will get you more engagements and clicks. According to one study, tweets with image typically receive 89% more “likes” or favourites. So when possible, add relevant, high-quality compelling images in your tweets.
If you are sharing an article, use an image from the article. If you are tweeting about a product, include a picture of it. If you are announcing a discount, create a promotional image. Don’t use images just for the sake of it.
4. Use the right hashtags
Hashtags usually generate more engagements. One study shows that tweets that contain hashtags receive double the engagement. But using more than two hashtags receive a drop in engagement. So only include hashtags that add context to your tweet. Use them naturally. Don’t overuse.
You can use Hashtagify or RiteTag to find the most popular hashtags. You can also use twitter analytics.
5. Post videos for more engagements
In every social media platforms, videos outperform text and images. One study shows that videos are six times more likely to be retweeted than photos. Twitter gives you option to both record a new video from a device or upload an existing one.
You can use videos to share new information or share behind-the-scenes content. Twitter also gives you the option to go live. When you go live, it’s automatically posted as a tweet. When the live video ends, people can still watch it.
7. Reach out to influencers
It’s very easy to connect with influencers on Twitter. If you can successfully pitch an influencer, you can change your brand with just one post. But before you reach out to influencers, you need to find the right ones.
First, check if you’ve already interacted with any influencers. Maybe you’ve tweeted them sometimes. Maybe they liked one or two of your tweets. Check their profile. See how many followers they have and if their posts align with yours.
If you think it’s a good match, reach out to them. Ask them if they’d be willing to promote your brand. You can also use tools like Klout to find new influencers.
6. Conduct polls to interact with followers
When you are writing a new tweet, click on the poll icon at the bottom of the tweet field. You’ll see the option to create a poll. Creating a poll is the easiest way to create activity on your twitter page.
Other than just for fun, you can use twitter poll to conduct customer research, get feedback and engage with your followers. To maximize engagements, you need unique questions in your poll. So don’t hesitate to take inspirations from popular accounts.
How are you using Twitter to promote your brand? What twitter marketing tips is working for you? Let me know in the comments.