If you’re a new blogger & you don’t have the budget to buy ads, chances are you are having trouble getting noticed. Whatever you do, you’re failing to make an impact.
How do you change that? How do you get your voice heard?
One of the best ways to do that is by influencer outreaching. Influencer outreaching is connecting with bloggers, authors and other influential people. It is a great strategy to build connections with influential people, drive traffic, get backlinks, increase brand awareness, gain customers, etc.
It’s hard. Most people get inconsistent results. Because influencers are busy. They are hard to reach. If you’re trying to get backlinks for your site, for every 100 emails sent, getting five links will be considered a success. That means 95% of your efforts will bear no fruit. So why do people bother with it? Doesn’t it sound like an incredible waste of time & resource?
Yes. But if you can utilize it correctly, it can be an extremely powerful tool. Marketers know this. According to one study, marketers rated influencer outreach as their “fastest-growing online customer-acquisition channel.“ 59% of them are planning to increase their influencer marketing budgets.
Why do most people fail to run an effective outreach campaign? Because they can’t write good emails. It’s as simple as that.
So In this post, I’ll show you how to write emails that elicit responses. But before I do that, let me tell you how you can grow your site using influencer outreaching strategy.
Ask a couple of experts in your field a question and then publish those answers as a post. This type of post is commonly known as “expert round-up”. This type of posts works very well. Often they end up being the site’s most viewed article.
After you publish the post, you email all the people you interviewed. You give them the link to your post and ask them to kindly share the link with their social media followers. Because the post contains their email, most of them will share the post.
If you do an expert round-up, your question needs to be good. If you ask a generic question, chances are they have already been asked that question hundred times. So they may not pay attention to you.
If you get a backlink from an influencer, it will help your SEO. To get a backlink, first, find a really popular article in your industry. Then write an improved version for your blog. Now using Ahrefs or similar tool, find who linked to that popular article from their site.
Email to let them know, you’ve got a better, improved version of that post on your blog. Their visitors will appreciate it more if they linked to your post instead of that popular post.
If you do everything right, as I’ve mentioned, you’ll get around 5 backlinks for every 100 emails you send.
You can also check which popular blogger in your industry has resource page or blog list pages on their site. Then you can write a piece of content that would add value to those resource pages. After that, let them know you have a content that would be helpful for that influencers readers if they added it to their resource page.
Write guest posts
You can get huge amounts of traffic by writing guest posts for popular blogs. Many people built their site by just posting guest posts.
If you have a good relationship with someone, he may recommend your products or services to others. He may even become your affiliate.
But you have to keep in mind that an influencer won’t share your product if they haven’t seen it or if it’s not high quality. So, create the best product you can & give them full access.
Get your contents shared
Lastly, you can simply ask influencers to share your post or give you a mention on their blog. You won’t have much success. But if you manage to get a mention from a handful of influencers, your content may well go viral.
Now that you have some idea how influencer outreach can help you, I will show you how to do it well. First,
Carefully select influencers
You need to find influencers who will be a great fit for your business. If you cast your net too wide, you’ll waste so much of your time writing emails that won’t bear any fruit.
You probably already know some influencers. Make a list of them in a spreadsheet. Write down their name, email, website address, social media followers etc.
Then find other influencers using google. If you are having trouble doing that, use buzzsumo.
Find mutual connection
Use LinkedIn or Facebook to see if you have any mutual connection with the influencer. If you have, ask the mutual friend to introduce you. If you don’t have any mutual connection, you have to send a cold email.
Prepare for cold email
Cold emails are annoying and irritating. Nobody wants cold emails in their inbox. So how do you get a reply from cold email? You prepare yourself so that they know you exist before you send the email.
To prepare yourself, read the influencer’s blog regularly. Leave insightful comments. Share their posts on twitter with a mention (@) to them. Take part in conversations they are having on social media.
Now comes the hard part. You have to write the email. To write a great outreach email:
Choose a compelling subject line
Since they don’t know you, your subject has to instantly grab their attention. Otherwise, there is no guarantee they will open your email. Here are a couple of subject lines you can use:
- “Long-time [listener, reader, fan], first-time emailer”
- “Is X a priority for you right now?”
- “What do you think about [X]?”
- “I have a few suggestions for capitalizing on [X].”
- “Hoping to get your advice on X.”
Keep your subject line short. Avoid spammy words like reminder, sale, help, final, unique, exciting, solution, special.
Pick a salutation
How you greet the receiver can make a difference. Stay away from Dear Sir, Hey! or Hi Friend. Also don’t refer them as Mr./Mrs. [Last name] or [First Name] [Last Name]. SImply use Hi [First name] or Hello [First name].
Write a compelling opening line
Most people start their opening line like this:
“My name is X and I’m Y. I’m reaching out because…”
This is a terrible line. This screams cold email. You don’t want to highlight in the first sentence that you’re a stranger & they don’t know you. Instead, your opening line should be about them. Mention how much you love their work or congratulate them on a recent success.
Write a compelling body
After your opening line, mention why you are reaching out to them. Making your explanation as relevant to your recipient as possible. You need to make them feel special.
Then make your request, your call-to-action. Make it as simple and as specific as you can. If your request is too big or too much work for them, you won’t get an answer. Be both polite and confident in your request. Don’t make yourself sound desperate.
Don’t write anything more. If you make it too big, your recipient will be put off by its length. At the end of the email, say “Thanks, [Your Name]”
You can find hundreds of email template by a simple search. But they lack your charm, your personal touch. Instead of using them, use the formula I mentioned above to write your outreach email.
This is the most important part. The people you’re emailing get hundreds of email every day. Chances are they won’t read your email. To combat this, you need to send a follow-up email. If they don’t give a reply within two days, send a follow-up email. It should be a simple reminder of your original message.
If they don’t reply to your follow up, knock them on Twitter. Politely tell them you’ve sent them an email and if they had a chance to look at it.
The best day to send your email is Monday to Wednesday. Send it between 10 AM and 12 PM.
Influencer outreach is tricky. But it’s a powerful strategy. If you take the right approach and have enough patience, it will work for you.